CSPEN 2018 Conference Schedule

Sunday, August 5th

Golf Tournament – Harborside International – Shotgun Start – 1 – 5 pm

Patron Rooftop Reception – Sponsored by RedShelf, 6 – 8 pm RedShelf Building Rooftop

Monday, August 6th

Tuesday, August 7th

Breakfast 7.30 – 8.30 am Exhibit Hall
Sponsored by Becker Media

Welcome and Opening Keynote – 8.30 – 9.45 am
Invited: Dr. Michael Eric Wooten, Acting Assistant Secretary for Career, Technical, and Adult Education

The Office of Career, Technical, and Adult Education (OCTAE) within the U.S. Department of Education administers, coordinates programs that are related to adult education and literacy, and career and technical education programs.

OCTAE is responsible for enabling both adults to, among other pursuits, participate in job training and retraining programs and all students to acquire challenging academic and technical skills and be prepared for high-skill, high-wage, or high-demand occupations in the 21st century global economy.

Come hear the latest on how the Trump Administration is actively pursuing these goals and objectives through Adult Education grants under the Workforce Innovation and Opportunity Act and Career and Technical Education through the establishment of national initiatives that help states implement rigorous career and technical education programs – and their importance to your students.

Break 9.45 – 10.15 am Exhibit Hall
Sponsored by FA Davis

Concurrent Sessions 10.15 – 11.15 am

Campus Growth: A Good Problem to Have

Campus growth can be a positive and profitable undertaking, provided there is collaboration between the campus and corporate levels. However, without proper engagement, it can also strain facilities, staffing, processes, and employee morale. In this session, hear from a Corporate Director of Education and a Campus Director about the strategies of how to successfully navigate growth.

Presenters: Jen Spurlin, Corporate Director of Education and Tara Dailey, Campus Director, Pima Medical Institute

Finding the GRIT in Freshmen Students

One of the simplest and most effective ways of stimulating dialogue is to employ the use of brief quotations by noted writers, thinkers, artists, and philosophers. In our course design, we used quotes by Dr. Angelou and related them to themes discussed in class throughout the semester. The intent was to promote inner reflection and potentially promote resilience and self-efficacy leading to increased GRIT (the tendency to sustain interest in and effort towards very long-term goals). Increased GRIT scores are a better predictor of program completion and therefore an indirect reflection of student retention.

Presenters: Dr. Melissa Baralt, Professor, and Dr. Dallas Reed, VP Campus Development, Berkeley College

Leveraging Inclusive Access Programs to Improve Student Outcomes

Inclusive Access programs have garnered widespread attention as a “win-win-win” proposition in higher education. Major universities, college publishers, and technology platform providers have embraced Inclusive Access to enhance affordability, improve access to digital content and tools, and positively impact teaching and learning. During this presentation and discussion, we’ll hear the first-hand perspective of a campus leader on the implementation and rapid growth of this evolving model, and the collaborative partnerships necessary for success.

Presenter: Korie Brown, Director of Marketing, RedShelf

How Can My Lease Effect My Composite Score?

Learn the strategies to minimize the negative effects of a new accounting pronouncement regarding the recording of lease transactions. Learn when and how this new pronouncement will impact your financial statements and ultimately your composite score.

Presenter: Eileen Keller, CPA, Partner, Salmon Sims Thomas & Associates

Concurrent Sessions 11:30 – 12.30 pm

Setting the Tone – Campus Culture
Sponsored by McGraw-Hill Education

Tone starts at the top….Employees who are exposed to a strong mission statement will immediately acquire a sense of community and its values. Recognizing employee strengths, inviting feedback, setting a ethical direction, and allowing communication and engagement will encourage motivation, trust, and morale.

Presenter: Linda Dahlin, Provost, Post University

Career Development – An Integrated Approach

Set your students up for success by teaching with the end in mind. Learn tips and tricks about how to introduce career readiness early in the student life-cycle. Review scalable tools that make placement a cross-departmental initiative. Focus on the goal of improving retention, placement, and overall engagement of our graduates!

Presenters: Sharon Smith, Corporate Director of Education, Ross Medical Education and Micaela Alpers, Education Division President, Career TEAM, LLC

Implementing Program Effectiveness Plans to Achieve Outcome Thresholds

This session will focus on best practices for developing and implementing useful Program Effectiveness Plans (PEP). Explore the purpose of the PEP beyond that which is required by accrediting agencies, identify strategies to support meaningful improvement and avoid common pitfalls and areas of risk.

Presenter: India Tips, Assistant Executive Director, Accrediting Bureau of Health Education Schools

Campus Legislative Visits Made Simple!

This presentation provides an easy-to-follow blueprint for planning and hosting a visit with your local, state, or federal legislators where they can hear directly from their constituents – your staff, students, and local employers – about how your school helps them achieve a brighter future. Equipped with this knowledge, your representatives can better represent your community on legislative and regulatory matters and help others understand your value and rightful place in providing career education and advancement opportunities.

Presenter: Beth Gardner, Vice President, Valley College

Keynote Lunch 12.30 – 1.45 pm Inspired to Perform: Developing Motivation in Ourselves and Our Students (even when we don’t feel like it)
How do you keep people motivated? One of the biggest reasons for lack of motivation is not being able to see a future that inspires you. Learn the formula that managers, owners, and individuals can use to reignite your students’ and your own passion and motivation to achieve personal and professional goals.
Presenter: Brian Willett

General Session 2.00 – 3.00 pm
NPRMs (Notice of Proposed Rulemaking) Panel Discussion
Many individuals played a significant role in helping shape the most recent sets of regulations on Borrower Defenses and Gainful Employment. While the outcome and final regulations will still be pending while we are together in Chicago, the two Notices of Proposed Rulemaking will have been published and the public comment periods will either already have concluded or be nearing their end.
Come acknowledge the hard work of many of your peers who served on the Negotiating Committees, hear their assessment of the NPRMs in contrast and comparison to the negotiations, and theorize on what the final regulations to be published on or before the November 1st Master Calendar deadline will be.
Panel One – Borrower Defenses & Related Issues
Panelists:
Michael Bottrill, CFO and CEO, SAE Institute North America; Chris DeLuca, Attorney at Law, DeLuca Law LLC; Aaron Lacey, Partner, Thompson Coburn LLP; Linda Rawles, Attorney at Law, Rawles Law
Panel Two – Gainful Employment
Panelists:
Neal Heller, CEO/ President, Hollywood Institute of Beauty Careers; Sandy Sarge. Owner, SARGE Advisors; Stephen Chema, Ritzert & Leyton, PC; Jeff Arthur, Vice President of Regulatory Affairs & Chief Information Officer, ECPI University; Marc Jerome, President, Monroe College

Moderator: Tom Netting, Co-Executive Director, CSPEN

Concurrent Sessions 3.15 – 4.15 pm

Why You Should Care About Cyber Security

Malicious cyber activity hurts everyone and every organization. Whether it is your student trying to change their grades, trying to get a free lunch, or worldwide cyber criminals using your network as a launching pad for global cyber-attacks, we are All affected. Learn how new cyber-attacks work, what AI-Deep Learning is and how it protects you, and the questions to ask vendors when securing your network.

Presenter: Jim Libersky, Owner, Barrier1

The Importance of Web Accessibility

Digital accessibility lawsuits have surge 181% from 2013-2014 and continue to climb. This number only includes court cases and does not track the thousands of demand letters that are sent and settled outside of court. Learn how to identify web accessibility issues that compromise your compliance with the Americans with Disabilities Act. Avoid the common pitfalls that can cost you thousands in lawsuits, demand letters and negative PR.

Presenter: Michael McCaffrey, Founder, ADASure

TBA

Grassroots Lobbying and Advocacy by Schools

Former Speaker of the US House of Representatives, Tip O’Neil one quipped “All politics is local”. This session will walk you through the value of local grassroots advocacy and lobbying by your school in your community and show you how to impact local, state and national policy. Specific strategies and examples used by other schools effectively will be discussed. Learn how to lay out an advocacy strategy, pivoting and adjusting strategies when needed, building political capitol with policymakers and avoiding negative or counterproductive advocacy. And, much more….

Presenter: Aaron Shenck, Executive Director, Pennsylvania Association of Private School Administrators

Break 4.15 – 4.30 pm Exhibit Hall
Sponsored by Gragg Advertising

Concurrent Sessions 4.30 – 5.30 pm

Regulatory and Financial Compliance Update

Change is a constant in our sector. Hear an update on current compliance and financial statement issues and future changes which will impact your institution. This session will provide an overview on four critical areas: the new audit guide and how it impacts the audit opinion being rendered, 90/10 findings reported in the financial statement audit, future lease standard and the impact on the composite score ration and change of ownership ratios, and the impact of the future revenue standard.

Presenter: Michael Wherry, Shareholder/Director, McClintock & Associates

Inspiring Through Effective Communication

What if the only sentence on your job description was “Inspire greatness in others”? What would be the first thing you do every day when you sit down at your desk? Who would you talk to first? What would you say? How do you prepare yourself to inspire others? The truth is that as a leader, your job IS to inspire greatness in your staff. This session will work through different ways you inspire teams made up of a myriad of generational and personal differences. You have greatness in you, learn how to share with others.

Presenter: William A. Vinson, Campus President, Herzing University

Integrating and Aligning Marketing and Admissions

In this session hear a high-level overview of both marketing and admissions performance trends and expectations. We will give insights in how to properly report, engage, collaborate, and intertwine marketing and admissions functions to build a unified strategy and meet expectations.

Presenter: Dimitrios Kriaras, Chief Operations Officer, Northwestern College and Aaron Edwards, Founder, Edwards Strategies

The Art of a Career College Relocation
Successful campus relocation depends on discerning the key relocation drivers, knowing the current marketplace, considering the potential building sites, and developing a realistic timeline to relocate campuses. We provide samples of demographics, heat maps and competitor maps to emphasize the importance of research for any campus relocation.
Presenter: Jeff Woolf, Senior Vice President, CBRE

Cocktail reception: 5.30 – 7:30 pm Exhibit Hall

Wednesday, August 8th

Breakfast 7.30 – 8.30 am Exhibit Hall

Keynote General Session
HEA Reauthorization Panel 8.30 – 10 am
No one knows for certain exactly what the status of the pending reauthorization of the Higher Education Act of 1965, as amended will be in August. What we do know is that by then we will either need to be working towards the promotion of our communities’ list of priorities in House and Senate bills/Conference OR looking to the midterm elections and the development and promotion of talking points and requests for the 116th Congress. Either way this strategy conversation and the assembled panel of participants will be a must attend!

Panelists: TBD

Break 10 – 10.30 am Exhibit Hall

Concurrent Sessions 10.30 – 11.30 am

How to Look for Fraud in Your Organization

Many fraud investigators believe that it isn’t a matter of if your organization is experiencing fraud but rather how material it is. Fraud can be something as immaterial as employees taking binder clips for personal use or it could be something much more considerable. This session will discuss actual fraud cases seen in institutions of higher education, how to catch it and how to prevent it.

Presenters: Brenda Scherer, CPA, National Director of Financial Aid, and Jeff Aalbers, Director, Higher Education, CliftonLarsonAllen

TBA

The Right Marketing Mix to Generate Results

What is the best media mix for optimum results? Marketing has changed dramatically with 360-degree marketing now including your website, landing pages, direct mail and social media campaigns. Attendees of this session will learn what it takes to develop an effective marketing strategy for attracting the next generation of students.

Darryl Mattox, President and Chief Operations Officer, Gragg Advertising

The Impact of Real Time Data & Analytics

How do other industries utilize real-time data to move their businesses forward? Following these success stories reveals the opportunity for the proprietary education sector to build on the use of every student’s phone and computer in the classroom. Utilizing learning data from the classroom can open doors for schools to lift attendance and increase engagement and retention. Academic research will be showcased from educational partners who have utilized real time data for student and institutional benefit.
Presenters: Thomas Hartman, Executive Vice President, and Jackson Batchelder, Enterprise Account Executive, CourseKey

Keynote Closing Session – 11.45 – 12.45 pm

Building Sustainability through Intrapreneurship
Career schools and colleges are uniquely positioned to leverage innovation throughout their institution by cultivating an intrapreneurial environment. Many professors are contemporary entrepreneurs and our institutions can cultivate a corporate management style that integrates risk-taking and innovation approaches, as well as the reward and motivational techniques found more traditionally in entrepreneurship. Intrapreneurship within the workplace disrupts stagnant patterns and promotes sustainability. This session will provide actionable tools for institutions to identify and implement their intrapreneurial opportunities.

Presenter: Dr. Rhonda Willis, Senior Doctoral Adjunct, Grand Canyon University

All times and presentations are subject to change.