CSPEN 2019 Annual Conference

August 21 – 23, 2019


Intercontinental Chicago Magnificent Mile

505 N. Michigan Avenue, Chicago, IL


Tuesday, August 20th

Golf Tournament – Seven Bridges Golf Course

Bus leaves at 8 am

Tee off at 10 am

Separate registration required


Redshelf Rooftop Event 6 – 9 pm

500 N. Dearborn Ave, Chicago

Sponsored by Redshelf


Wednesday, August 21th

Not Your Typical Career Services Workshop 10 am – 12 pm Burnham

Employer and Alumni Engagement – a 360 Degree Approach

  • Rebecca Marrs-Elgharib, Associate Dean of Career Services, SAE North America
  • Vilondra Fleets, Corporate Career Services Director, Pima Medical Institute
  • Micaela Alpers, President, Education Division, Career TEAM


Accrediting Agency Panel: 1 – 2 pm Burnham

  • ABHES – Amy Rowe, Associate Executive Director and Eileen Brennan, Director of Accreditation
  • ACCET – Dr. Bill Larkin, Executive Director
  • ACICS – Dr. Michele Edwards, President
  • ACCSC – Dr. Michale McComis, Executive Director
  • COE – Gary Puckett, President
  • DEAC – Dr. Leah Matthews , Executive Director


Sponsored Session: 1 – 2 pm – Wright

The Future of Search Engine and Social Network Student Generation

  • Thomas Donohoe, Chief Executive Officer, Level Agency
  • Forest Baker, Sr. Account,  LinkedIn Marketing Solutions


Welcome:  2:15 – 2:30 pm – Empire Ballroom

Negotiated Rulemaking Panel:  2:30 – 3:30 pm Empire Ballroom

  • Ashley Ann Reich, Full Committee Accreditation & Innovation, Liberty University
  • Dr. Leah Matthews, Distance Education Subcommittee, DEAC
  • Aaron Lacey, Borrower Defense to Repayment & Financial Responsibility, Thompson Coburn
  • Chris DeLuca, Title IX and Borrower Defense to Repayment & Financial Responsibility, DeLuca Law
  • Dr. Michale McComis – Full Committee Accreditation & Innovation, ACCSC
  • Dr. Terry Hartle – Full Committee Accreditation & Innovation
  • Daniel Elkins – Full Committee Accreditation & Innovation


Sponsored Session: 2:30 – 3:30 pm – Wright

Two Guys and Some Solid Marketing Advice

  • Greg Gragg, Chief Executive Officer, Gragg Advertising
  • Darryl Mattox, Chief Operating Officer/President, Gragg Advertising


Break: 3:30 – 3:45 pm

Institutional Compliance Panel:  3:45 – 5:00 pm Empire Ballroom

  • John Carreon, General Counsel & Chief Compliance Officer, Concorde Career Colleges
  • Sue Edwards, Chief Compliance Officer, Ultimate Medical Academy
  • Stacie Hendrickson, Chief Operations Officer, Tricoci University of Beauty Culture
  • Kate Osio Ed.D. , Chief Compliance Officer, Spartan College of Aeronautics and Technology
  • Audrey Kaplan (moderator) – Partner, HMBR



Sponsored Session:  3:45 – 4:45 pm – Wright

Cocktail Welcome Reception: 5:00 – 7:00 pm Grand Ballroom


Thursday, August 22nd  

Breakfast:  7:30 – 8:30 am Grand Ballroom

Opening Keynote: 8:30 – 9:45 am Empire Ballroom

Learning Analytics that Enable Institutional Intelligence – Jenna Olsen, Data Analyst, Western Governors University and Jason Lokkesmoe, AVP, Big Data Analytics Business Development, Pearson

Sponsored by Pearson


Break: 9:45 – 10:15 am Grand Ballroom

Concurrent Sessions: 10:15 – 11:15 am

Burnhum – Changes to Borrower Defense to Repayment: The Impact on the Composite Score Ratio & Financial Responsibility Standards – Michael Wherry, Shareholder/Director, McClintock & Associates & Jonathan Tarnow, Partner, Drinker Biddle & Reath

Sullivan – Women in Skilled Trades: Obstacles and Opportunities – Janice Hanna, Director of Education, New Castle School of Trades

Holabird – Adaptive Learning 3.0 & Future of On-line Education – Joel English, Vice President of Operations, Centura College Allied Health and Trades/Aviation Institute of Maintenance, Patrick Weir, CEO, Fulcrum Labs, and Craig Joiner, Creative Director, Fulcrum Labs

Wright – How to Increase the Value of Your Business by 71% – Eileen Keller, Director of Career Services, Salmon Sims Thomas & Associates, Ron Salmon, Founder/Partner, Salmon Sims Thomas & Associates and Roy Croff, Managing Partner, Turtle Creek Financial

Concurrent Sessions: 11:30 am – 12:30 pm

Burnham – Arbitration: What’s All the Fuss About? – Ben DeGweck, Shareholder, Maynard, Cooper & Gale PC and Tres Cleveland, Shareholder, Maynard, Cooper & Gales PC

Sullivan – TBD

Holabird – Ten Traits of a Highly Effective Instructor – Mike Lanouette, Regional Director, Centura College Allied Health and Trades/Aviation Institute of Maintenance

Wright – How Library Career Databases Assist Students with Gainful Employment – Natasa Hogue, Product Specialist, Library & Information Resource Network

Networking Lunch – 12:30 – 1:45 pm Michael Jordan’s Steak House

General Session: 2 – 3 pm Empire Ballroom

Top 10 Effective Ways to Convince Your State Regulator Your School Belongs In Their State – Paul Shuler, Program Director, Texas Higher Education Coordinating Board

Break: 3 – 3:30 pm Grand Ballroom

Concurrent Sessions: 3:30 – 4:30 pm

Burnham – Higher Education – How High? ; Understanding the Parameters of Marijuana Possession – Yolanda Gallegos, Gallegos Legal Group

Sullivan – The Latest on State Authorization – Nick Michiels, Principal, Powers Pyles Sutter & Verville PC  & Dan Brozovic, Associate, Powers Pyles Sutter & Verville PC

Holabird – Why Your Front Line is Crucial to the Bottom Line: Developing Front Line Leaders – Haydn Shaw, Founder, People Driven Results

Sponsored by Franklin Covey


Wright – Inclusive Access: Why Day One Access to Course Materials is So Important – Bruce Schneider, VP of Business Engineering, Ambassador Education Solutions

Concurrent Sessions: 4:45 – 5:45 pm

Burnham – Marketing Panel – TBD

Sullivan – What Owners/Management Need to Know About FSA, Brenda Scherer, National Director of Student Financial Aid, CliftonLarsonAllen and Jeff Aalbers, Director, Higher Education, CliftonLarsonAllen

Holabird – How to Keep Your Campus Academic Operations 100% Compliant, Dr. George Mikluscak, Director of Academic Compliance and Support, West Virginia Junior College

Wright – Apply Effective Learning Techniques: Ed Tech that Really Works -Eric Evans, President – Bryan University and Jake Watkins, Instructional Designer – Bryan University

Cocktail reception: 5:45 – 7:30 pm Grand Ballroom


Friday, August 23rd

Breakfast: 7 – 8 am Grand Ballroom

Keynote General Session:8 – 9 am Empire Ballroom

How to Survive and Thrive in the Current Higher Education Contraction

Dr. Wallace Pond, Educator and Higher Education Trainer

Break: 9 – 9:30 am Grand Ballroom

Concurrent Sessions: 9:30 – 10:30 am

Burnham – Cutting Edge Human Resources Strategies for Managing Through Challenging Times – Jim Tolbert, CEO, Vista College

Sullivan – Cash Management: Understanding the Requirements and Impact of Including All Essentials In Your Enrollment Agreement, Sally Samuels, Director of Compliance, FAME

Holabird – Accounts Receivables Management & Responsibilities: Orientation and Beyond Graduation – Bill Benham, CFO and Managing Partner, JBB Education Partners  

Wright – How to Rework Lean Management Process for Manufacturing for Enrollment Management, Gregg Meilkejohn, Co-founder, Enrollment Resources

Keynote Closing: 10:45 – 11:45 am Empire Ballroom

Sponsored Workshops:  Noon – 2 pm Sullivan


Enrollment Resources Admissions Bootcamp 12:30 – 2.30 pm Sullivan
Join Enrollment Resources for this dynamic and interactive session that will completely reshape your school’s admissions. If you want to improve conversion rates, enrollments and drive revenue, this is the only session you will need this year! Over 30 game winning strategies for yo
ur admissions teams in just 2 hrs. So register now and come prepared to learn the industry best kept secret practices that will increase your enrollment 10% or more in the next 90 days..

Here’s a sample of what you can expect:
• Get the 13 key appointment setting optimization tactics to convert more leads to appointments immediately!
• We unveil the “Secret Sauce” of our top performing lead contact methodology and appointment setting scripts
• The Ultimate Career Planning Session: 12 secrets to creating a perfect process to convert interviews to enrollment
• Learn how to employ 5 Content Marketing and Social Media strategies to drive admissions conversions and Lead Nurturing
All this valuable information offered at no charge to the entire CSPEN community!